5 key colors for S/S 2025
Spring/Summer 2025 brings a fresh color palette that will dominate fashion and design. This palette reflects a balance between embracing life's joys and finding peace and connection to nature.
The colors represent a significant shift toward strategic imagination, where innovative ideas will be crucial in addressing the challenges arising from a continued period of disruptions, volatility, and uncertainty.
Here are the five key colors and their significance for S/S 25:
Sunset Coral
(Coloro 009-58-31)
An energizing and feel-good color that appeals to the pursuit of joy. Its high saturation level gives it an immersive quality that promotes the virtues of slowing down and embracing self-care—something traditionally frowned upon—as an antidote to our obsession with productivity.
Ray Flower
(Coloro 037-82-32)
A radiant warm yellow, inspired by regenerative practices that protect biodiversity, such as the work of British multidisciplinary designer Jess Redgrave. Her ClimaFibre project proposes using sunflowers as a single source to produce materials for everything from cellulose to textiles to pigment for dyes.
This brilliant color emphasizes more radically considerate approaches to sustainability. It also connects to the lunar eclipses occurring in 2025, linking this yellow hue to every part of nature, from Earth to space.
This intense sunset shade encourages a reset to prioritize life's pleasures and speaks to the growing importance of escapism in challenging times, as well as the increasing pursuit of enjoying life and satisfaction, where moments of pleasure are combined with a sense of purpose.
Transcendent Pink
(Coloro 021-80-08)
Transcendent Pink is a dusty rose hue that represents a blend of stability and comfort with a futuristic and transcendent appeal. This muted color is already seen in virtual worlds and soft AI, where it is associated with the enchanting allure of immersive online spaces and their ability to transcend boundaries.
A sense of stability also supports Transcendent Pink. Its comforting and cocooning quality will feel particularly relevant during a period of polycrisis, where consumers will be more drawn to fundamental midtones and neutral colors. As a versatile color that can span gender, demographics, and seasons, it will also be commercially reliable.
Aquatic Awe
(Coloro 086-70-25)
A transformative turquoise that celebrates nature's mysterious and wondrous aspects while also having a synthetic quality that connects with digital themes. This duality bridges fantasy and reality, reminiscent of bioluminescent sea life, fragile marine ecosystems, and immersive virtual spaces.
The color harmonizes with modern approaches to wellness, whether achieved through physical or virtual applications. It is also influenced by a growing focus on biosynthetic streams, where bio-manufacturing and lab-grown materials are used as a more resource-efficient alternative to natural materials.
Future Dusk
(Coloro 129-35-18)
Future Dusk is a color that elegantly balances between blue and purple, evoking a sense of mystique and escapism. It represents the evolution from the deep, dark purple "Midnight Plum," which is one of the key colors for Autumn/Winter 2024/2025.
Future Dusk has connections to the surreal and otherworldly, with references to space exploration, giving it an almost celestial appeal. It is ideal for blending transitions between light and dark shades—whether from dark to light or from dusk to dawn. This characteristic makes it perfect for a time marked by significant changes. Future Dusk offers a fresh perspective on reliable dark blue while also feeling both familiar and futuristic.